Amman, 3 November – Greater Amman Municipality (GAM) and Abdul Hameed Shoman Foundation today launched the “Your book, your travel companion” campaign at the Jordan Museum Bus Rapid Transit (BRT) station, encouraging public transport users to make reading part of their daily commute and take advantage of the Foundation’s digital library.

The campaign is part of an ongoing partnership between GAM and the Foundation to expand access to knowledge and promote the Foundation’s digital library. It provides people from across the community with easy access to cultural and educational content, while encouraging reading and wider participation in cultural life.

At the heart of the campaign is a simple idea: turning time spent commuting into an opportunity to read, learn and explore. Thousands of passengers spend significant time each day travelling between work, university and home, creating an opportunity for the digital library to become a regular companion on their journeys.

The campaign features short awareness messages and a unified visual identity, supported by QR codes that give passengers direct and free access to Abdul Hameed Shoman Foundation’s digital library, allowing them to browse its content easily at any time.

Under the slogan “Your Book, Your Travel Companion,” the campaign encourages passengers to make reading part of their daily journeys, turning time spent on the move into an opportunity for knowledge and enjoyment.

GAM City Manager Eng. Nabil Al-Jariri said the partnership between Greater Amman Municipality and Abdul Hameed Shoman Foundation represents a successful model of public-private collaboration and provides an important foundation for advancing social, cultural and intellectual development across the community.

He added that the initiative opens new avenues for cooperation by transforming public transport into spaces for learning and knowledge, making reading more accessible to all segments of society while enriching cultural and intellectual life and raising awareness.

Al-Jariri noted that GAM continues to harness technology to improve services and quality of life for citizens, supporting Amman’s transformation into a smart and sustainable city that places people and communities at its heart.

He said that making a digital library accessible to passengers on the BRT and Amman Bus network is an important step towards promoting digital reading, responding to the demands of a changing world, and helping build a society that embraces innovation and lifelong learning.

Abdul Hameed Shoman Foundation CEO Valentina Kassisieh said the campaign reflects the Foundation’s vision of making knowledge an integral part of everyday life and bringing books closer to people wherever they are.

“Reading should not be limited to leisure time or a particular place. It can become part of our everyday routines and the rhythm of modern life,” she said. “Through this initiative, we want to rethink the time people spend commuting, turning it from time in transit into an opportunity to learn, reflect and expand their knowledge.”

Kassisieh added that the initiative goes beyond providing digital access to books. It reflects a broader commitment to the right to access knowledge and to removing barriers that may prevent people from reaching cultural and educational resources.

She stressed that quality of life in modern cities is measured not only by the efficiency of their services and infrastructure, but also by their ability to create an environment that encourages knowledge, creativity and cultural engagement.

Integrating reading into public transport, she said, adds a valuable human and cultural dimension to the city while reimagining public spaces as places where knowledge can be accessed, shared and exchanged.

Kassisieh also praised the partnership with Greater Amman Municipality, describing it as an important example of how national institutions can combine their capabilities to serve the community and create lasting cultural impact.

She concluded by expressing the Foundation’s hope that the campaign will be the first of many joint initiatives that bring books closer to people and make reading a natural part of their daily lives.

As part of the campaign, BRT and Amman Bus passengers will have free access to a digital library offering a diverse selection of reading and cultural content. Informational and guidance materials will also be displayed on buses and at stations to encourage passengers to use the digital library while travelling, turning everyday journeys into opportunities for reading, learning and cultural discovery.